Once upon a time, SEO was something that was “nice to have” if your business had the budget, but it wasn’t essential. Today, however, that’s all changed, and even the smallest companies in Halifax need some kind of SEO.
The need for SEO is being driven by two things: customer expectations and competition. Customers now expect to be able to find the services that they want online. If your business doesn’t show up when they search for your services in “Halifax,” then your SEO needs to be updated. Likewise, competition is making SEO services in Halifax a must. Every company offering services based around keywords associated with your business wants to appear on the first page of results. So if you’re going to compete, then it’s almost guaranteed that you’ll have to use the services of an SEO firm, both on consultancy and full-time basis.
Why Halifax Businesses Need SEO
SEO Boosts Sales
Perhaps the most obvious reason why you need SEO is to boost sales. SEO helps to drive traffic to your website and get customers on the path to conversion. You could have the best site in the world, but without effective SEO, nobody will know about it.
SEO Helps To Shape Your Marketing
SEO today is about much more than driving sales and forcing conversions: it’s about improving the customer experience. Today’s savvy buyers don’t want cheesy sales pitches or intrusive advertisements that ruin their experience of your business. They want to interact with you in ways that add value to their lives.
Modern SEO techniques help to shape and improve your marketing mix. Rather than just spam people with banner ads, SEO can help to improve the content that you produce for customers, offering them things like entertaining articles and helpful videos. With an SEO consultancy on your side, you can quickly build rapport with people living in Halifax, establishing both internet presence and long-term customer relationships.
SEO Helps To Build Trust
The goal of your business should be to build a fantastic brand. Having a great brand helps to retain your existing customers, attract new ones, and charge a premium above the competition. But building trust can be difficult, especially online.
The good news is that today’s internet users have built online skills which help them quickly establish whether they should trust an online business or not. An important indicator is a company website’s ranking for a key search term: the higher the ranking in the search engine results, the more a prospect is likely to trust that company. SEO, therefore, is a great way to earn trust. Users know that only companies that offer real value to customers appear near the top of results.
SEO Reduces Your Marketing Spend Long-Term
Perhaps the main reason companies use SEO services in Halifax is to reduce their long-term marketing spend. Pay-per-click marketing is not only costly, but it does nothing to boost the organic traffic reaching your website. Great SEO, on the other hand, helps to divert sustainable traffic to your site and may be cheaper in the long term.
Get in touch with me today and let’s talk about growing your business online.